The future of business is personal branding. If you are trying to grow a coaching business based on your unique expertise then you need to know the 5 Rules for Personal Branding. These 5 Rules for Personal branding will help you to stand out, increase your revenue, and ultimately grow your personal brand business.
Rule 1: Be Consistent
Consistency: (noun) con·sis·ten·cy
Harmony of parts or features to one another or a whole
In order to grow your personal brand you have to be consistent across channels, in your messaging, and how/when you show up. Consistency helps to build trust with your audience. Your audience will only trust you once you begin to be consistent.
Rule 2: Be Unique
Find how you can differentiate yourself from the hundreds of thousands of other coaches out there. In a world where everyone is on social media… you have to be unique in order to stand out in the eyes of your potential clients.
You have to ask yourself – “what differentiates me from my competitors?”
Rule 3: Be Relatable
Don’t leave the PERSONAL out of Personal Branding!
People will likely do business with YOU, not just your product or service. If you want to build an impactful personal brand you have to be able to relate to your prospects with your stories, posts, and lifestyle.
Rule 4: Be Vulnerable
In a world of curated Instagram feeds… people want to see the real you – your struggles, your emotions, your real, authentic self.
Focus on sharing everything about your journey, not just the highlights.
Rule 5: Be Specific
“If you market to everyone… You market to no one.”
Get specific on exactly who you serve and exactly what problem you solve.
Summary
The future of business is personal branding. Growing a coaching business based on your unique expertise requires that you follow these 5 Rules for Personal Branding.
In order to stand out, increase your revenue, and grow your personal brand business you must be consistent, be unique, be relatable, be vulnerable, and be specific.